Print Advertising

• A national advertising campaign reaches more than 96 million readers through magazines and newspapers, focusing on Architectural Digest and The New York Times, as well as additional Condé Nast publications. In 2008, Show announcements ran in the following Condé Nast magazines:
  
  Bon Appétit • Brides • Glamour • GQ • Lucky • Men’s Vogue • Modern Bride Condé Nast Portfolio • Condé Nast Traveler • Vanity Fair • W

• Additionally, millions of media impressions were garnered through advertising in the following publications:
  
  ASID Icon • Boston Home and Garden • Fine Furnishings International Greater Philadelphia House & Home Magazine • Home Fort Lauderdale Home Miami • Hudson Valley Home and Garden • IIDA Perspective • Interior Decorator/ Designers’ Handbook • New York Observer • Manhattan Living • Philadelphia Magazine’s Home and Garden • The Architect’s Newspaper • Westchester Home & Garden • Where New York.

ELECTRONIC MEDIA

• Monthly e-mail updates are sent to our extensive database of designers, architects, and past Show attendees

• HomePortfolio, an on-line sponsor of the Architectural Digest Home
  Design Show, promotes the Show via e-mail to their database of 350,000 consumers and trade professionals, and features pre-and post-Show on-line editorial coverage of the event and its exhibitors

• Decorati.com and DesignGuide.com, along with other industry sites,
  supplement the e-mail campaign with updates and information to
  their databases of 40,000+ trade professionals

• archdigesthomeshow.com features Show exhibitors, program
  information and special events year-round

DIRECT MAIL

• 100,000+ four-color pieces are mailed to a proprietary list of affluent Architectural Digest subscribers throughout the Northeast region, as well as past Show attendees and MMPI’s extensive trade lists

• 100,000+ four-color brochures are inserted in the Thursday “House & Home” section of The New York Times in the most affluent subscriber zones in the New York area

PUBLIC RELATIONS

• Exhibitor inclusion in pre- and post-Show press releases, mailed to an extensive media list, including broadcast and print

• Targeted outreach to major media outlets to ensure Show coverage (in 2008, the Show garnered more than 20 million impressions and was featured in Architectural Digest, The New York Times, The New York Sun, The New York Post, and on CNBC, WABC, WCBS and NY1, among others)
  Visit www.archdigesthomeshow.com to watch the 2008 media clips

• On-site press room allows exhibitors to distribute press kits to media
  at the show

DESIGN INDUSTRY OUTREACH

• Promotion to over 65 local and national chapters of industry associations, including newsletters, calendar listings and Show exposure at monthly meetings and special events

• Grassroots marketing to the largest New York design firms with
  customized invitations to principals and their staffs