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Print Advertising
A national advertising campaign reaches more than 80 million readers through magazines and newspapers, focusing on
Architectural Digest and The New York Times, as well as additional Condé Nast publications.
In 2007, Show advertisementsran in the following Condé Nast magazines:
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- Allure
- Bon Appétit
- Glamour
- Gourmet
- Vanity Fair
- Vogue
- Wired
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Additionally, millions of media impressions are garnered through advertising in the following publications:
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- ASID Icon
- Boston Home and Garden
- Connecticut Cottages & Gardens
- Fine Furnishings International
- Greater Philadelphia House & Home Magazine
- Home Fort Lauderdale
- Home Miami
- Hudson Valley Home and Garden
- IIDA Perspective
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- Interior Decorator/ Designers’ Handbook
- New York Observer
- Manhattan Living
- New York Spaces
- Philadelphia Magazine’s Home and Garden
- The Architect’s Newspaper
- Time Out New York
- Westchester Home & Garden
- Where New York
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| Electronic Media |
- Monthly e-mail updates sent to our extensive database of designers and architects, as well as past Show attendees
HomePortfolio, an on-line sponsor of the Architectural Digest Home Design Show, promotes the Show via e-mail to their database of 350,000 consumers and trade professionals, and features pre- and post-Show on-line editorial coverage of the event and its exhibitors
- DesignGuide.com supplements the e-mail campaign with updates and information to their database of 25,000 trade
Professionals
- www.archdigesthomeshow.com features Show exhibitors, program information and special events year-round
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| Direct Mail |
- 100,000+ four-color brochures mailed to a proprietary list of affluent Architectural Digest subscribers throughout the
Northeast region
- 100,000+ four-color brochures inserted in the Thursday House & Home section of The New York Times in the most affluent subscriber zones in the New York area 50,000+ postcards mailed to design trade professionals and previous Show attendees
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| Public Relations |
- Inclusion in pre- and post-Show press releases, mailed to an extensive media list, including broadcast and print
- Targeted outreach to major media outlets to ensure Show coverage (in 2007, The Show garnered over 17 million
impressions and was featured in The New York Times, The New York Sun, The New York Post, The Financial Times, Time Out New York and on WNBC, WCBS and NY1, among others)
- On-site press room allows exhibitors to distribute press kits to media representatives at the Show
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| Design Industry Outreach |
- Members of the professional design community are invited to a trade preview day with offerings and events that address the latest developments in the industry
- Promotion to over 65 local and national chapters of industry associations, including newsletters, calendar listings and Show exposure at monthly meetings and special events
- Grassroots marketing to the largest NY design firms with customized invitations to principals and their staff
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