2005 INTERNATIONAL CASUAL FURNITURE & ACCESSORIES MARKET™
INDUSTRY PRESENTATIONS FACT SHEET
(Current August 4, 2005)
Merchandise Mart Properties, Inc. (MMPI) recently announced its lineup of industry presentations taking place at the International Casual Furniture & Accessories Market™, which will be held Sept.14-17 at The Merchandise Mart. Leading experts in the casual furniture industry will present a series of complimentary, informative seminars during the Market. Focusing on a variety of topics from how consumers view their outdoor living spaces to tips on how to incorporate outdoor designs into business, these seminars will give retailers an edge and provide up-to-date industry information.
Following is a current list of speakers, topics and times for the lineup of industry presentations:
Industry Presentations: |
Thursday, Sept. 15 Sponsors: Hearth & Home magazine, Lloyd/Flanders and MMPI Topic: The Outdoors is the ‘New’ Indoors: The Nine Things Every Casual Furniture Marketer Needs to Know about the Luxury Market Presenter: Pam Danziger, Unity Marketing Location: Merchandise Mart Conference Center, 2nd Floor 8:45-9:45 a.m.-Seminar Nationally recognized as an expert on understanding the mind of the consumer, Pam Danziger, famed author and president of Unity Marketing, will share her knowledge on topics ranging from how consumers view their outdoor living space, how they use their outdoor room and how they decorate and maintain them to what new opportunities are available for outdoor living goods and service providers. Immediately following the presentation, Pam will sign copies of her books, complimentary for the first 100 visitors to the Lloyd/Flanders showroom, Suite 1650. Sponsor: Summer & Casual Furniture Manufacturers Association (SCFMA) Topic: Motivating Consumers to Buy Outdoor Furnishings: Exclusive Research from SCFMA Presenter: Dr. Michael Cohen, The Michael Cohen Group Location: 7th floor Conference Room 7-A/B Noon-complimentary lunch will be served 12:30-1:30 p.m.-Seminar As the “outdoor room” phenomenon intensifies throughout homes across the country, the Summer and Casual Furniture Manufacturers Association (SCFMA) presents its recently completed research study on consumer attitudes about purchasing outdoor furnishings. What issues initiate the selection process? What are the dynamics of the shopping experience? What criteria influences how and where they shop? What barriers inhibit purchase? What factors motivate consumers to finalize the sale? Dr. Michael Cohen, managing partner of The Michael Cohen Group and a world-renowned developmental psychologist and clinician, will share the findings of the SCFMA’s multi-faceted research. Friday, Sept. 16 Sponsor: Garden Design Magazine Topic: Garden Design Culture: Hot Tips & Trends Presenter: Garden Design magazine representative Location: 7th floor Conference Room 7-A/B Noon-Complimentary lunch will be served 12:30-1:30 p.m.-Seminar Join Garden Design magazine for an in-depth look at the trends in outdoor design, and walk away with tips on how to incorporate them into business practices. |
The International Casual Furniture & Accessories Market™ is a trademark of
Merchandise Mart Properties Inc. (MMPI).
MMPI is a trade show, leasing and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year.
MMPI manages The Merchandise Mart, 350 W. Mart Center and 33 North Dearborn in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the L.A. Mart in Los Angeles; and the Washington Design Center and Washington Office Center in Washington D.C.
Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
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MEDIA INQUIRIES ONLY:
Natalie Campbell
Public Relations Associate
Merchandise Mart Properties, Inc.
Phone: 312.527.7790
E-mail: ncampbell@mmart.com
Jackie Paulsen
Director of Public Relations
Merchandise Mart Properties, Inc.
Phone: 312.527.5777
E-mail: jpaulsen@mmart.com