STYLEMAX™ HOSTS HOLIDAY/RESORT/SPRING PREVIEW, SHOWING BUYERS
Show features more than 4,000 lines and newly-expanded Accessory Zone
CHICAGO (July 5, 2007) – Take your summer vacation at The Merchandise Mart this August with the STYLEMAX™ Holiday/Resort/Spring Preview, August 11-14, 2007. Running concurrently with Chicago Men’s Wear Collective™ (CMWC), buyers can simultaneously shop the STYLEMAX show on the 7th floor of The Mart for women’s apparel and accessories and the CMWC on the 8th floor to find the latest in men’s apparel and accessories. With more than 200,000-sq.ft. of brand names, the Holiday/Resort/Spring Preview guarantees buyers the ultimate shopping experience.
“The combination of both STYLEMAX and Chicago Men’s Wear Collective will allow buyers to shop in an environment that thrives on designer lines for both men and women,” said Susan McCullough, senior vice president, Apparel, Merchandise Mart Properties, Inc. (MMPI). “We are thrilled to host the upcoming Holiday/Resort/Spring Preview.”
From denim to sportswear, STYLEMAX is a to-the-retail-trade apparel market specializing in top women’s resources for department and specialty stores. STYLEMAX runs four times a year, covering all seasons and bringing the buyer what’s hot in the marketplace. August’s show includes more than 4,000 lines, as well as the newly expanded Accessory Zone featuring designer names such as Alexia Crawford Jewelry, Chouette Handbags, Silke Jewelry, Annie Hammer and Lodis Attaches.
To make sure that buyers are relaxed during their visit to The Merchandise Mart, STYLEMAX features the Comfort Zone. Buyers will have access to computers, printers and telephones, as well as “Beauty on Call” services. An added destination, the New Resource Lounge, gives buyers a glimpse of hot new contemporary lines.
Special Events:
Saturday, Aug. 11
STYLEMAX Seminar
9 a.m.
7th Floor Market Suites, Conference Room 7-A
This is your opportunity to learn how to maximize shopping the floor.
“The Collections” Fashion Show
6 p.m. - Wine Reception
6:30 p.m. – Fashion Show
8th Floor Special Events Atrium
View the very best of bridge and designer brands in one informative and exciting runway presentation.
Saturday, Aug. 11 – Monday, Aug. 13
STYLEWATCH
12:15 -1:15 p.m.
STYLEMAX Café
View informal modeling of the latest contemporary and accessory resources and discover the latest trends while enjoying complimentary lunch.
Sunday, Aug. 13
RED HOT Chicago!
Emerging Designer Incubator presented by The Apparel Industry Board
3 – 4 p.m. Refreshments
7th Floor Market Suites
Discover an exciting group of young designers making news in the industry. Meet the names behind the labels while enjoying refreshments courtesy of the AIBI.
Show Hours:
Saturday, Aug. 11 – Monday, Aug. 13 9 a.m. – 6 p.m.
Tuesday, Aug. 14 9 a.m. – 3 p.m.
MEDIA CONTACT:
Claire Weingarden
Public Relations Manager
Merchandise Mart Properties, Inc.
Phone: 312.527.7790
E-mail: cweingarden@mmart.com
For more information, visit our web site at www.merchandisemart.com and follow the STYLEMAX link or call 800.677.6278.
Merchandise Mart Properties, Inc. (MMPI) is a trade show and property management firm, specializing in managing buildings devoted to wholesale showrooms and commercial office space. MMPI produces more than 300 trade shows, market events and conferences each year. MMPI manages The Merchandise Mart and 350 W. Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington D.C.
Vornado Realty Trust, owner of MMPI, based in New York City, is a fully integrated real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
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